As part of my IESE Executive MBA program, my colleagues and I analyzed the Consumer Journey of urban commuters and car owners pain points – Real Time Information, Integrated Payments, Optimized Mobility, and Cost & Time Efficiency – and came up with Shifting, an integrated platform solution that merged public and private transportation with last mile package delivery. The project was presented at SEAT's HQ.
Annual Report for the International Land Coalition: a global alliance of civil society and farmers’ organizations, United Nation's agencies, NGOs and research institutes. ILC's stated mission is to "promote secure and equitable access to and control over land for poor women and men through advocacy, dialogue, knowledge sharing and capacity building". Photography: Jan Luengo
Concept development and creative direction for Cure Violence's video. Cure Violence stops the spread of violence in communities by using the methods and strategies associated with disease control – detecting and interrupting conflicts, identifying and treating the highest risk individuals, and changing social norms – resulting reductions in violence of 40% to 70%.
Andupez Lebensmittel is a wholesaler of Spanish wines and food based in Germany. They asked us to create the labeling for Mozita, a spanish table wine distributed in China. We were asked to create a label that would evoke the Spanish cliches and merge with the Chinese aesthetics, using the fan as a common thread. Project done at Mucho. Photography: Jorge Vidal
Concept, development, and creative direction: Edgar Ferrer, Alvaro Salvat Direction: Edgar Ferrer Animation: Jan Joost Verhoef Illustration: Anna Parini Music and Sound Design: Maurizio Borgna Script: Sergi Portabella
Andupez Lebensmittel is a wholesaler of Spanish wines and food based in Germany. They asked us to create the labelling for Ondari, a young red wine from Castile and León. With the region’s strong cultural sediment and the youth of the wine as our points of departure, we combined a classic but modern typeface with an old Castilian engraving. Photography: Roc Canals
ReciproCity is a poster exhibition that was held in both Barcelona and Berlin, celebrating the commonalities and embracing the positive aspects of both cities. The exhibition highlighted the fact that there are more common points than dividing ones. Both cities are symbols for open-mindedness and have considerable international profiles, therefore creating the perfect arena in which to discuss social concerns. More info under: tendencias.tv/culture/reciprocity.html
The Collegium Hungaricum Berlin (.CHB) presented in collaboration with the International Romani Film Commission (IRFC), Cineromani - Empowering Roma Filmmakers. They asked to create and identity for the film festival, embracing the cultural variety of The Roma culture. In order to achieve that I focussed on the richness of their identity: colours, accessories, patterns... We created an a bespoke typeface based on an existing one. This type would act as a container for the different Roma elements that would randomly fit together creating endless combinations.
BMW asked to design an identity to serve as the image for the fifth edition of their “BMW initiative” awards. The design had to maintain certain graphic values associated with the brand but also stand well enough on its own for the public to begin recognizing the history and development of the awards. The logo had to work on a flat surface, in three dimensions (on a trophy) and in animation (for the event videos), etc. The awards had always used the arrow symbol, so for the logo, we decided to create a flat reinterpretation of three-dimensional image, incorporating the five (fifth edition) in with the arrow. The typographic shape of the five is also reminiscent of a wheel, making an indirect reference to the automotive industry. The specific pieces were an invitation, the stage, a travel journal (gift for the attendees) and an animated insert for the event. Photography: Díaz Wichmann
Casal Mirandinho is a white wine from northern Portugal intended for the German market. The customer requested a label to communicate the Portuguese winemaking tradition. Therefore, a typical Portuguese traditional element was chosen. The blue tiles. Tiles are a cold material what fits perfect with this wine that is ideally consumed at a very low temperature.
Speisenklub Neukölln is a culinary club in Berlin that meets up the last Sunday of every month. The menu, location and decor are carefully chosen for each event. They asked to create an identity that would project both the underground origins of the club (Neukölln has historically been a conflictive district) and the high-end cuisine and aesthetics that its members enjoy. Photography: Roc Canals
Women’secret is a Spanish brand specialized in women’s lingerie. Press kit for the release of Jump!, a sports line from women’secret.
Work for basedesign.com
Instituto Cervantes Berlin
Instituto Cervantes is a public institution that promotes the Spanish language and the cultural heritage of the Spanish- speaking countries.
Design and illustrations for the Berlin branch campaign to promote their Spanish courses in a casual way.
Ending Violence Against Children: Six Strategies for Action provides evidence of effective programmes to address violence against children drawn from UNICEF’s decades of experience, and informed by key partners. Case studies from around the globe illustrate how well-crafted prevention and response strategies can reduce the prevalence and impact of violence against children. Photography: Jan Luengo
Elle Decoration Collections, a guide to the best new designs of the year, from the world’s most prestigious international furniture and design fairs. It details all the key pieces; the new trends; the big players; the top brands of the interior design industry. Work for www.wearemucho.com
Promotional posters, advertising and layout design for Wallpaper* magazine.